Wedding Dresses | Bridal Gowns | Syracuse, NY

At New York Bride & Company of Syracuse, “inspired designs. popular pricing.” isn’t just a marketing slogan, it’s what sets us apart from other wedding dress shops in Syracuse. We pride ourselves on our selection of gorgeous gowns — in styles ranging from retro elegance to fashion forward — that proclaim “couture wedding dress” to the world but whisper “affordable wedding dress” to your pocketbook.

Among the other Wedding Dress designer lines we carry, we are pleased to be only shop in Syracuse offering Allure Bridals, Justin Alexander, Maggie Sottero, Mori Lee, Private Label/Kenneth Winston, and Sottero & Midgley.

Another thing that sets us apart from other wedding dress stores in the area is our no-appointment policy. Walk in and shop for your ideal gown anytime the store is open. And just to be clear, no appointment is not a compromise on service. We are always well-staffed, and our passionate and knowledgeable staff will always be here ready to assist you.

Due to our outstanding combination of selection, price and service, we regularly draw ladies from all across upstate New York — Rome, Utica, Cortland, Rochester, Buffalo, the Thousand Islands and the Wine Country — and some even come from as far away as Toronto, Canada.

With more than 10,000 square feet of modern luxury, over 20 dressing rooms and a full staff every day, NYB&Co. can accommodate the high traffic volume with ease. Stop by today and see why we consider ourselves the premier wedding dress shop in the region. Here’s a hint…  Inspired Designs. Popular Pricing.

We offer an exquisite selection of Wedding Gowns

Allure Wedding Dresses

Ageless wedding designs are the hallmark of Allure Bridal, one of the leading bridal design houses. Season after season they deliver classic creations that are sure to make every bride feel beautiful.

Allure Bridal Website

Allure Romance Dresses

Designer wedding line Allure Romance is all about lace and ball gowns. They blend subtle silhouettes with soft, feminine elements to create a collection that truly captures the essence of romance.

Allure Romance Bridal Website

Allure Romance Dresses

The Calla Blanche aesthetic is all about classic silhouettes, luxurious fabrics, modern designs and the latest trends. Brides who live to ramp up the style love this Canadian design house.

Calla Blanche Website

Essence Wedding Dress

The hallmark of every signature Essense gown is luxurious fabric and exquisite beading. This designer gown line offers a stunning selection of elegantly crafted, couture finished wedding dresses.

Essense of Australia Website

maggie wedding dresses

An exceptional wedding dress commands attention and Maggie Sottero’s chic and fashion forward styles are guaranteed to captivate. You simply can’t go wrong in a bridal gown from this top designer.

Maggie Sottero Website


When the stated goal of your label is to offer “the brides of the world with the dress of their dreams,” you had better deliver the goods. This industry leading designer does it year after year.

Morilee Website

Private Label Wedding dresses

Wedding dresses from this leading design house are renowned for their meticulous hand detailing, matchless beauty and outstanding value. The styles and fabrics are refreshed each season.

Private Label/Kenneth Winston Website

Sincerity Wedding Dress

This bewitching selection of bridal gowns is acclaimed for its superlative corsetry, which assures a flattering fit for every bride. Sincerity Bridal is an impeccable blend of fashion, form and function.

Sincerity Website

Sottero and Midgely Wedding Dresses

Innovative styling and industry-leading quality are the hallmarks of Sottero & Midgley’s bridal gowns. This line is the ideal choice for brides who are drawn to both edgy glamour and high fashion vogue.

Sottero & Midgley Website

Stella York Wedding Dresses

A Stella York wedding dress is more than just a designer gown — it’s a mindset. Whatever the bride’s attitude, style and spirit, Stella York has the perfect dress to enhance every quality.

Stella York Website

Blending the best of the old and the new is the secret to Justin Alexander’s phenomenal success. Classic silhouettes with updated elements from the 1920s and 1950s create showstopping designs.

Justin Alexander Website

Bridesmaid Dresses in Syracuse Bridal Shop