At New York Bride & Co., we want every bride who visits us — whether she’s a size 2 or a size 32 — to have a magical dress shopping experience. To achieve this goal, we’ve increased our selection of designer plus-size wedding gowns to over 75 samples of size 18 or greater with more arriving all the time.
Many of these beautiful dresses are part of the expansive “EveryBody/EveryBride” collection from the award-winning designers at Essense of Australia and Stella York. Significantly, more than simply offering a limited number of basic styles like some other plus-size lines, “EveryBody/EveryBride” includes the full range of dresses available from both vendors, just in larger sizes.
Martine Harris, Chief Creative Officer of Essense Design, explains, “The complete problem is that the vast majority of our industry does not understand how to communicate, service, and create positive outcomes for an important percentage of our customers.
“We found that the majority of brides in sizes 18-plus, ‘settled’ for their wedding gown, and had strongly negative experiences in traditional bridal boutiques — and a negative experience will always overshadow actually finding a dress.”